Digital quality and excellent user experiences are more important today than ever. When a digital experience doesn’t work as expected or is rife with friction points or glitches, customers are quick to give up and move on to a better, easier solution. Bugs and defects often come with high stakes and can result in loss of revenue, dissatisfied customers and potential damage to a brand’s reputation.
With this in mind, software testing is tasked with the important role of catching and fixing bugs and defects before they hit production. There are several approaches to finding bugs in software, two of which are bug bounty programs and crowdtesting. In this article, we’ll examine the values of each.
A bug bounty program typically involves people outside an organization with software testing experience, leveraging their expertise to hunt down product defects in exchange for money. Bug bounty programs can be a cost-effective way to find defects that otherwise go unnoticed. They provide an outside perspective and a sanity check for digital products to find vulnerabilities and defects.
From a security perspective, bug bounty programs are also valuable. Today’s security teams have trouble managing the sheer volume of software vulnerabilities found in software. That’s part of the reason behind the growing number of cyberattacks and breaches that continue to be a topic of discussion. Bug bounty programs leverage white-hat hackers to find and report vulnerabilities in an effort to improve overall security posture and support the organization’s own cybersecurity team.
Bug bounty programs offer a variety of benefits to organizations, including:
● Helping with blind spots: It doesn’t matter how well your software is designed and coded. Defects and bugs, whether minor or major, will find their way into applications. The developers themselves and internal testing teams may only test certain paths based on organizational norms. Bug bounty testers offer a fresh perspective that can help reduce overall blind spots in application testing.
● Resource flexibility: Most organizations don’t have the flexibility to scale internal resources on short notice. Bug bounty programs offer outsourced help and are flexible. They can be scaled up if needed to help with finding defects before a major launch. Or, if a business needs to save money, it can be scaled down by either reducing payouts or limiting testers to high-value defects.
● Continuous evaluation: Whether an application is in use by customers or is just a prototype, a bug bounty program can go to work finding and revealing bugs and vulnerabilities. Bug bounty programs can continuously search for bugs that help improve the quality of an application.
While there are some great benefits to using bug bounty programs, there are challenges, as well, including:
● Money focus: As the name suggests, this is a bounty program. High-severity defects come with a higher payout. If a large percentage of bug bounty hunters are focused on high-severity bugs and vulnerabilities because of the higher earning potential, they may miss the smaller defects. This can add up and result in a less-than-ideal user experience, with smaller issues going unfixed.
● The perspective of the tester: No matter how experienced and skilled a tester is, everyone is limited by their own blind spots and perspective. A diverse group of testers can help offset this, but there is still no guarantee that they will test the product in the same way that customers will use them. This challenge is multiplied when we add in different devices, operating systems, languages, and locations. Bug bounty hunters may be more focused on finding high-value issues to earn more, while an internal tester may be more invested in a specific product or feature and making sure it works as it should.
● Communication: Many have gotten used to working from home or from anywhere and collaborating remotely. Bug hunters work like this too, but they are outsourced assistance from an organization, which requires a bit of extra thought for communication, project scope and qualifications to make sure misunderstandings or lags in progress are kept to a minimum.
A crowdtesting model leverages skilled testers and testing teams that can be sourced from a globally dispersed community of independent digital experts. Depending on the size and diversity of the community, testers can apply a nearly limitless variety of demographic characteristics, locations, skill levels, spoken languages, abilities, devices, browsers and operating systems into a testing scenario. This breadth of feedback provides valuable insights into how real users will interact with an app, device or digital experience—which may not necessarily be the “typical” way it is intended to be used. This real-world interaction can unearth bugs, friction points and localization issues that may otherwise go unnoticed before the experience is released to actual customers.
The remote and on-demand nature of crowdtesting provides scalability and timely results in comparison to more traditional testing methods, like offshoring or lab-based testing, which are typically more limited in scope and flexibility. Plus, the crowdtesting model inherently provides the ability to scale testing services up or down as needed to meet the project-based requirements of a company’s internal teams.
Both bug bounty and crowdtesting programs involve digital experts looking for app defects and vulnerabilities with the goal of improving digital quality. These programs can be aligned in this goal and even work in tandem, but there are some notable differences between them worth mentioning.
● Scope: Bug bounty program scopes will always be somewhat limited. Defects can be found outside of the payment scope and go unflagged. Crowdtesting allows for either a broader or more specific scope, depending on needs. Organizations can give specific instructions, like making sure UX considerations are taken into account.
● Volume: Both crowdtesting and bug bounties rely on skilled professionals who know how to root out bugs and defects. Crowdtesting, however, allows for as many or as few testers as needed. Instead of gathering a moderate amount of defects from a more technical audience, crowdtesting enables testing for any amount of defects from a diverse and vast pool of testers. As a result, crowdtesting finds a larger variety of defects, and across more devices, locations, and OS versions. This can also be a challenge, as internal staff can become overwhelmed by so many bug reports to look through and address. Therefore, prioritization is key.
● Flexibility: Digital quality is a multi-faceted process. It’s not just about functional and security bugs but also accessibility assessment, making sure to test using specific devices and use cases, and more. Bug bounties fall short here, while crowdtesting delivers the flexibility to test and address situations your potential customers may face when an application is live.
● Specificity: Most bug bounty programs are not tailored. They can be application- or region-specific, but that doesn’t always reflect a target customer use case. Crowdtesting enables an organization to focus on specific demographics in terms of user experience. An organization can specify testers in certain locations with a certain device or devices and who speak specific languages. Crowdtesting isn’t always just about technical ability; it’s about finding the correct group of people needed for the task at hand.
Both bug bounty and crowdtesting programs provide unique benefits that help organizations improve overall digital quality. Bug bounty programs offer help with organizational blind spots while leveraging testing professionals in a flexible way. Crowdtesting enables businesses to harness the power of real people using actual devices out in the world to test for use cases. It delivers the power to augment internal testing initiatives, helping to improve overall quality, usability, accessibility and more. When improving digital quality and user experience are the goal and end result, bug bounty and crowdtesting programs can each be impactful and helpful for today’s businesses and for improving the user experience.
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