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Digital Experience and the Future of Observability

Over the past two years, there’s been significant hype around observability in the IT operations and DevOps world. As shorthand for providing better insights, observability has seen a rise in lockstep with distributed architectures, cloud-native applications and the increasingly complex IT environments associated with them.

As we round out 2022 and move into the new year, there’s evidence observability is gaining mainstream adoption by IT operations and has begun to take off, with the market reaching a better understanding of what observability is and why it matters. This broader adoption offers a moment to reflect on the impact of observability so far and how it will continue to evolve in the year ahead.

What is Observability?

Though there’s ongoing debate in the industry about what observability actually means and what an observability platform should include, most people in the industry will argue observability is the evolution of monitoring and promises to offer more complete answers than standalone monitoring. Gartner, for example, first asserted in 2020 observability is “the evolution of monitoring.” But the two aren’t mutually exclusive, and observability and monitoring will continue to coexist and fill distinct needs for different teams based on what information they need about their environments and how they need to act on it.

So far, observability has had the most considerable impact on application performance and digital experience monitoring.

The days of monolithic applications are over. Instead, modern applications are highly distributed, are built natively in the cloud using container technology, are organized around microservices and leverage databases in multiple cloud environments. These increasingly distributed software stacks have introduced enormous flexibility for developers but huge complexity for operations teams, making it harder to deliver an optimal experience to the end user. The DevOps teams tasked with building and managing custom web applications are under pressure, and the result is, as one recent article so concisely put it, “Devs don’t want to do ops.”

Observability has provided a welcome respite for DevOps teams who need intelligent visibility into their environments to determine how applications are performing. This has made application performance a key focus for many observability providers.

An Intolerance of Bad Digital Experience

Ensuring external customer-facing applications are performing optimally is the key driver behind this. Digital businesses with external applications core to the company’s success need to ensure those applications perform optimally—customers are fickle. They’re intolerant of bad digital experiences, and alternatives are plentiful. Any e-commerce vendor knows no website equals no sales.

Traditional application performance monitoring (APM) tools look at telemetry to flag application issues or outages needing to be addressed. But understanding the health of your applications from this narrow standpoint isn’t the same as understanding how the applications perform from a user perspective. In other words, if you aren’t considering how applications are performing (or not!) for customers, employees and other users, you’re not seeing the forest for the trees. Observability helps solve this by elevating APM into a more holistic digital experience approach by adding visibility into how the end user engages with your application.

By providing a view into how an application is performing with the context of what’s happening throughout the entire stack—including networks, databases, systems, and more—and how issues are impacting the user experience, DevOps teams can shed light on previous blind spots.

Elevating the importance of digital experience through observability enables teams to understand and respond to issues more efficiently and provides critical data to help DevOps teams further improve their apps beyond just debugging and issue remediation. By understanding how users engage with and experience the application, you can gather critical data to improve or simplify the digital user experience. In our e-commerce example above, this could mean fewer clicks or an easier checkout experience (better digital experience = more sales).

Cloud migration efforts, coupled with ongoing hybrid and remote work and understaffed tech teams, make prioritizing what matters most even more important. Focusing on the experience of the end user—but with end-to-end visibility across the environment—allows stretched DevOps teams “do more with less.”

2023 Will be the Year of Digital Experience Observability

An observability approach prioritizing digital experience is the first step toward building a complete customer-centric environment. This eliminates the potential risks of missing issues directly impacting application performance and creates an enhanced, complete experience for every user. This will make 2023 the year of digital experience observability.

Nik Koutsoukos

Nik Koutsoukos is the Vice President of Marketing Strategy at SolarWinds. He’s a seasoned enterprise IT executive with deep knowledge and experience in the observability and monitoring sectors. He has extensive hands-on expertise developing and rolling out go-to-market strategies for a variety of B2B solutions. Prior to SolarWinds, he held positions including Chief Marketing Officer at Catchpoint and Vice President of Product and Solutions Marketing at Riverbed Technology. He holds a bachelor’s degree in Electrical and Electronic Engineering and master’s degree in Marketing.

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