No CEO would think of running their company without knowing revenue, churn, or burn rate. But in the battle to move fast, you’ve got to be able to push a product update out immediately when something in the market changes (as it always does). If you can be fast enough that you can take advantage of those changes—often measured in hours—you’ll gain key market share against any competitor that can’t adjust as readily. To maximize speed, CEOs should think about nontraditional metrics like commit-to-deploy time, build time, queue time, and test coverage. These metrics can give CEOs a sharper image of their software trajectory, and of what may be holding them back.