Observe, Inc. announced today it has updated it observability platform to add support for metrics based on time series data. In addition, the company is revamping how the platform generates alerts as part of an effort to surface more actionable intelligence.

Jeremy Burton, Observe CEO, said rival observability platforms require IT teams to sift through hundreds of metrics that are generated using elaborate tagging schemes that ultimately drive up the cost of storage. The Observe platform curates metrics by associating them with, for example, a customer, to provide more relevant context, Burton noted.

That approach eliminates the need to present IT teams with overwhelming lists of metrics in addition to reducing storage costs by removing the need for a complex tagging scheme, added Burton.

The latest update leverages that approach to metrics to only generate alerts based on curated metrics attached to customers, pods, shopping carts or containers. Rather than simply being alerted to a drop in response times, for example, the IT team can also easily see which customers or pods might be affected. That shift will reduce the volume of alerts that are already overflowing in email inboxes and across other communications platforms.

Fresh from raising an additional $7 million, Observe today also revealed it has added 20 paying customers since launching the platform on top of the Snowflake cloud service residing on the Amazon Web Services (AWS) public cloud. Rather than reinventing the same core infrastructure, Observe is leveraging a data analytics engine that is already widely employed in IT environments.

For now, Observe will continue to primarily focus on metrics as part of an effort to deliver insights in a form IT operations teams are prepared to consume today, said Burton. Over time, however, Observe will add support for distributed traces via tools such as OpenTelemetry and Jaeger as it adds additional application performance management (APM) capabilities, added Burton. Rather than telling IT operations teams they are managing IT in the wrong way, the goal is to meet IT operations teams where they are today, noted Burton.

That strategy also enables the Observe platform to be employed to manage both monolithic and microservices-based applications running on Kubernetes clusters, noted Burton. The immediate goal is to provide IT teams with an alternative to legacy monitoring tools that provide more context at total lower cost by allowing IT organizations to rationalize tools that don’t tend to be especially well integrated, added Burton.

In the longer term, Observe will also employ machine learning algorithms to collect data more efficiently. However, Burton said the company remains skeptical of visions of an IT future that depend on machine learning algorithms to continuously learn IT environments that are not only unique, but subject to frequent changes.

Competition among observability platform providers is already fierce. Each IT team will need to decide what type of platform makes the most sense for them based on costs and their preference for specific capabilities one vendor might have that another doesn’t provide. One way or another, however, the way IT environments are managed will soon be changing for the better.