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Accelerating Continuous Security With Value Stream Management

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by PLUTORA   

 

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Neither CI/CD platforms used for DevSecOps nor SRE-Ops and Security SIEMs used for in-production security are sufficient to achieve continuous security. It’s time we move faster to stitch together the security initiatives that cover software development and production. We do this for root cause analysis of software defects; isn’t it even more critical to do this with security, when an “incident” in this case can spell absolute disaster for your business and your customers?

In this webinar, attendees will:

  • Revisit the profound requirement for continuous security
  • Explore how to use VSM platforms to orchestrate and automate end-to-end continuous security
  • Learn what will be required to enable continuous security throughout your value streams
  • See practical examples of continuous security dashboards
Marc Hornbeek
CEO, Engineering DevOps Consulting
Marc was awarded Outstanding Engineer of 2016 by IEEE Western USA Region 6 for outstanding contributions to the field of automation applied to development and testing of networks, systems, protocols, labs and DevOps. Marc has more than 39 years of experience architecting, designing, developing and managing high-performance solutions for IT infrastructures that are deployed in commercial and government applications globally. He has served as executive, senior management and solution architect for companies including Trace3, Bell-Northern Research, Tekelec, ECI Telecom, EdenTree Technologies and Spirent Communications. Marc is a regular speaker at DevOps and IEEE events, a blogger on DevOps.com and course author for the DevOps Institute.
Bob Davis
CMO, Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high-technology organizations from emerging startups to global 500 corporations. Before joining Plutora, Bob was the Chief Marketing Officer at Atlantis Computing, a provider of software-defined and hyperconverged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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