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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Gremlin

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On Demand
Anytime

Improving reliability starts with measuring it. But today, most organizations only have backwards-facing measurements of reliability like incidents and SLOs—these only show you what’s gone wrong. Teams need to measure the reliability of their services without waiting for an outage. They need a Reliability ScoreIn order to make reliability improvements tangible, there needs to be a way to quantify and track the reliability of systems and services in a meaningful way.

In this webinar, we’ll walk you through the new practice of Reliability Scoring and how it can drive faster, more measurable reliability improvements across your organization. You’ll walk away with strategies to help you implement Reliability Scoring and new tools you can use to automate the process at scale.
 
You will learn:
  • How to calculate a Reliability Score
  • How to use Reliability Scores to drive alignment across services and teams
  • How to automate Reliability Scores in your CI/CD pipeline using observability tools
Ryan Detwiller
Director of Product Marketing - Gremlin
Ryan works with Gremlin’s product and marketing teams to understand reliability challenges at fast-moving companies and ensure Gremlin delivers the tools, practices and advice needed to develop world-class reliability programs. Prior to Gremlin, Ryan held leadership roles in product, marketing and general management with a number of B2B technology companies building complex distributed systems, including Open Mesh and Datto.
Andre Newman
Technical Marketing Manager - Gremlin
At Gremlin, Andre writes about the benefits and practices of Chaos Engineering and how teams can achieve success with Gremlin. Prior to joining Gremlin, he worked as a technical writer developing content on microservices and containers, cloud computing, DevOps, observability and SIEM. His work has been featured in The New Stack, DZone, Software Engineering Daily, TechBeacon, StatusCode Weekly and other publications.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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