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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Chronosphere   Gradient logo_no background-1


 

On Demand
Anytime

Distributed tracing tools were supposed to make our lives easier by helping us find where a problem is in our stacks. But in reality, they didn’t. Instead, distributed tracing is used infrequently and if it is used, the practice is used by only a few advanced users as part of first-step workflow troubleshooting.

In this webinar, we’ll spend time exploring how to:

  • Achieve the full potential of distributed tracing regardless of whether you're a novice or advanced user
  • Get the most power and value from distributed tracing
  • Avoid mistakes and get distributed tracing right
  • Reduce complexities and increase efficiencies in problem identification workflows

Register now to see how you can make distributed tracing suck less.

Ian Smith
Field CTO - Chronosphere
Ian Smith is Field CTO at Chronosphere, where he works across sales, marketing, engineering and product to deliver better insights and outcomes to observability teams supporting high-scale cloud-native environments. Previously, he worked with observability teams across the software industry in pre-sales roles at New Relic, Wavefront, PagerDuty and Lightstep.
April Yep
Senior Product Manager - Chronosphere
April is a Sr. Product Manager at Chronosphere with a specialty for making difficult concepts more understandable for everyday people. With nearly a decade of marketing experience focused on monitoring and observability technologies from companies like Splunk and New Relic, April is excited to see how much the industry has progressed and can't wait to see where it will go next. In her free time she can be found having a cup of tea and watching the world go by.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.