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Think About Your Audience Before Choosing a Webinar Title


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Over 150 different relational databases are currently ranked by DB-Engines. With so many options, picking the “right” database for your new app can be challenging.
How do you know which new databases to consider, and how can you evaluate which historical database features - from INGRES to Oracle to NoSQL and beyond - are right for this modern cloud-native world?

In this program, join legendary Oracle veteran and Yugabyte co-founder Kannan Muthukkaruppan as he talks through the journey to transactional databases. More than just a history lesson, he’ll share why there are now so many database options, and how each new category of database was built on the foundations of those before.

Finally, he’ll walk through the database evolution that resulted in the fastest-growing database category: Distributed SQL, a database tailor-made for born-in-the-cloud applications.

Key Takeaways:
  • Discover the journey to transactional databases
  • Understand why there are so many database options available, and how each new category was built on the foundations of those before
  • Learn how the database evolution resulted in the fastest-growing database category—distributed SQL, a database tailor-made for born-in-the-cloud applications
Kannan Muthukkaruppan
President and Co-Founder - Yugabyte
President and Co-Founder - Yugabyte
President and Co-Founder - Yugabyte
President and Co-Founder - Yugabyte

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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