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From Dystopia to Opportunity: Stories from the Future of Cybersecurity

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Think About Your Audience Before Choosing a Webinar Title


Sponsored by RSA Conference

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The future of cybersecurity is not about protecting secrets; it’s about our way of life. Join us for a journey to the near future, told from the perspectives of a friendly hacker and a lawyer, who also happen to be sisters. Discover how evolving attack trends are impacting policy landscapes, why trust has become a feature and what hackers can do for you. Step away from today and embrace what’s next.

Amit Elazari Bar On
Director, Global Cybersecurity Policy at Intel Corporation, Intel Corporation

Amit Elazari Bar On is a Director of Global Cybersecurity Policy at Intel Corporation and a Lecturer at UC Berkeley’s School of Information Master in Information and Cybersecurity. She holds a JSD from UC Berkeley School of Law and graduated summa cum laude three prior degrees. Her research in information security law and policy has appeared in leading technology law journals, presented atn conferences such as Black Hat, USENIX Enigma, USENIX Security, BsidesLV, BsidesSF and DEF CON, and featured at leading news sites such as The Wall Street Journal, The Washington Post and the New York Times. In 2018, she received a Center for Long Term Cybersecurity grant for her work on private ordering regulating information security, exploring safe harbors for security researchers. She practiced law in Israel.

Keren Elazari
Analyst and Researcher, K3r3n3.com
Keren Elazari has worked with leading Israeli security firms, government organizations, Big 4 firms, advised Fortune 500 and groundbreaking startup companies, helping global organizations navigate complex cybersecurity issues for more than 18 years. Elazari’s independent research work and writing about emerging security issues has been featured by international media, TED, WIRED, Forbes and more, Ms. Elazari holds an MA in Security Studies from Tel Aviv University and she is a visiting faculty member with Singularity University. Keren co-founded BSidesTLV and Leading Cyber Ladies, and is committed to bridging the mainstream security industry with the friendly hacker community.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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