<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
How to Deal with the Security Challenges of Disruptions in Supply Chain

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by RSA CONFERENCE


Listen onDemand
Any time

Supply chains are disrupted across all industries, which makes for back-ordered webcams and many other products being unavailable. But what happens when mission-critical services completely go down? What are the cybersecurity challenges that organizations have been faced with because of the impact of the global pandemic, and how can security teams deal with these challenges?

Jennifer Bisceglie
CEO, Founder - Interos Inc.
Jennifer Bisceglie is the Founder and CEO of Interos, an AI-based third-party risk management company. With 25 years of industry experience managing risk in the global economy, she is a recognized technology innovator, the first to applying machine learning to automate the discovery and response to third-party risk in every tier of global supply chains. A much sought-after expert on third-party and supply chain risk, and the development of new technologies that foster business intelligence, Bisceglie has been called on to share her expertise with numerous professional organizations and congressional committees, including the Congressional Cybersecurity Caucus, the Homeland Security Governmental Affairs Committee, and the US-China Economic Security Review Commission.
Beau Woods
Cyber Safety Advocate - I Am The Cavalry
Beau Woods is a Cyber Safety Innovation Fellow with the Atlantic Council, Founder and CEO of Stratigos Security and a leader with the I Am The Cavalry grassroots initiative. His work bridges the gap between the security research and public policy communities to ensure connected technology that can impact life and safety is worthy of our trust. He formerly served as Entrepreneur in Residence with the US FDA and Managing Principle Consultant at Dell SecureWorks. Over the past several years in this capacity, he has consulted with the energy, healthcare, automotive, aviation, rail and IoT industries, as well as cybersecurity researchers, US and international policy makers and the White House.
Kacy Zurkus
Content Strategist - RSA Conference
Prior to joining RSA Conference as a Content Strategist, Kacy Zurkus was a cybersecurity and InfoSec freelance writer as well as a content producer for Reed Exhibition's security portfolio. Zurkus was a regular contributor to Dark Reading, Infosecurity Magazine, Security Boulevard and IBM's Security Intelligence. She has also contributed to several industry publications, including CSO Online, The Parallax, and K12 Tech Decisions. During her time as a journalist, she covered a variety of security and risk topics and also spoke on a range of cybersecurity topics at conferences and universities, including Secure World and NICE K12 Cybersecurity in Education.

REGISTER TO LISTEN INSTANTLY:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.