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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Connectall

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Have you ever found yourself thinking something like this? "These new methods of software delivery won't work in my industry. We're just too regulated to do things that way."

As software delivery methods like Agile and DevOps continue to rise in popularity, and lean practices like Value Stream Management are implemented to accelerate it, you may find yourself feeling left behind due to the nature of your industry. These new approaches may work for flashier industries like tech or retail, but what about those of us who are in more tightly regulated fields? There are strict regulations in spaces like banking, healthcare and government that make agile software delivery seem more like a pipedream than a realistic possibility.

So how can IT organizations in regulated industries start taking the steps necessary to speed up software delivery?

It starts with managing your value stream; whatever method you are using today. And we believe that regulated industries can take the first step towards effective value stream management by integrating the tools in their software delivery process. Join TechStrong's Cody Brown as he hosts a conversation with ConnectALL executives Lance Knight and Andrew Fuqua on how connecting their tools through integration leads to more efficient software delivery. They will share examples of how ConnectALL customers in regulated industries have used tool integration to start managing their value streams, and give strategies for how you can begin to do the same.

Key Takeaways:
  • Why tool integration is critical for Agile software delivery in regulated industries
  • Strategies for how regulated IT organizations can begin integrating their toolchains
  • Examples of how other companies in regulated industries have seen success
Lance Knight
President & COO - ConnectALL
Lance Knight is president and chief operating Officer of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies and Accept Software, specializing in field operations, sales development and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about Lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development and software sales.
Scot Garrison
SVP Operations & Customer Success - ConnectALL
SVP Operations & Customer Success - ConnectALL
SVP Operations & Customer Success - ConnectALL
SVP Operations & Customer Success - ConnectALL

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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