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Webinar

Think About Your Audience Before Choosing a Webinar Title


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Wikipedia describes calculus as “The mathematical study of continuous change,” a fitting way to think about value stream management (VSM) and the opportunities it provides organizations seeking continuous improvement of their software delivery processes. Today, value stream management finds itself in a similar position as DevOps did in 2015. One of the first live webinars on DevOps.com, “The Calculus of DevOps,” highlighted a relatively new domain with much potential, but with widely varying definitions.

While DevOps has matured significantly, it has not been enough to help enterprises truly compete in the increasingly digital world. VSM has emerged as the next logical step in your continuous improvement journey. Today, leading analysts have created categories for VSM solutions, enterprise adoption at scale has begun and forecasts indicate a steep rise of spending on VSM. The success of digital transformation initiatives will be directly correlated to VSM strategy.

During this session, we’ll revisit the mathematical notion of continuous change and apply it to value stream management to take a closer look at:

  • What VSM is and why it’s the natural next step in scaling Agile and DevOps
  • How to architect and improve end-to-end flow within your value stream
  • How to connect IT work to business outcomes and successfully effect change
Carmen DeArdo
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview
Lee Reid
Sr. Value Stream Architect - Planview
Sr. Value Stream Architect - Planview
Sr. Value Stream Architect - Planview
Sr. Value Stream Architect - Planview
Chris Gallivan
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview
Principal Flow Advisor - Planview

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.