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The ROI of Integration: Must-Have Capabilities to Maximize Efficiency and Communication

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Planview (Formerly TASKTOP)

On Demand
Anytime

In software delivery, it’s natural for practitioners to prefer using the applications that best suit their speciality. However, the ever-expanding number of applications used in large enterprises is creating an infrastructure nightmare. To accommodate everyone's preferences, organizations must cobble together custom integrations and automations to allow data to flow between tools. But this practice is costly and inefficient. A 2022 report by Mulesoft and Deloitte revealed that enterprises spend an average $3.6 million a year on labor just to enable these custom integrations; on average, though, they only manage to integrate 28% of their tools. When software delivery toolchains are this diverse, unwieldy and complex, switching to an out-of-the-box integration solution can save millions of dollars and free up practitioners to focus on delivering value.

During this webinar, Jeff McCollum, senior director of product development, and Wendy Flowers, senior value stream architect, Planview (formerly Tasktop), discuss the must-have integration capabilities your organization needs to measure and communicate a return on your investment.

Attendees will learn:
  • Which capabilities to look for in an integration solution
  • How to measure the ROI of an integration solution
  • How to maximize the ROI of an integration solution by using model-based integration
  • How to communicate the value to internal stakeholders
Jeff McCollum
Senior Director of Product Development - Planview (formerly Tasktop)
Jeff McCollum has been at Tasktop for 4 years as the Sr. Director of Product Development and Value Stream Lead, [where he is responsible for leading the Tasktop Integration Hub product.] Previously, he served as the Director of Content Integrity and Insights at Bazaarvoice, a user-generated content solutions provider, where he led teams responsible for content moderation, analytics, data science, authenticity and fraud. He holds degrees in Philosophy from Washington University in St. Louis and the University of California - Davis.
Wendy Flowers
Senior Value Stream Architect - Planview (formerly Tasktop)
Wendy is a Senior Value Stream Architect at Tasktop. Before Tasktop, Wendy Flowers had 7 years of experience as a manager and project manager before moving on to lead the PMO at a government agency. She transitioned from project management to an Agile Coach role where she helped teams transitioning to or looking to improve their Agile deployment. As an Agile Coach, she also reviews organizations’ current processes and provides insights on how to improve and mature their processes. Wendy holds the following professional certifications: Certified Scrum Master (CSM), SAFe Program Consultant (SPC).

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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