Value stream mapping is an enormously rewarding process for finding bottlenecks in your software delivery pipelines and for aligning the team’s efforts in improving pipeline shortcomings. In prior webinars, we learned that in order to be effective, you must involve the team and need to maximize the time invested. Preparation is vital and learning from other value stream mapping experiences will give you the knowledge and experience you need to move your organization forward.
Join Marc Hornbeek, Principal Consultant and author with Jeff Keyes, Director of Marketing at Plutora, for deeper dives of actual customer experiences. You’ll learn about leading companies’ experiences gathered right from the trenches.
In this webinar, you’ll hear:
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: