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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Lightstep from service now   Lightstep_Logo_H_150px_B

 


 

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As the great Maya Angelou said: "You can’t really know where you are going until you know where you have been”. And while she likely didn't expect that to apply to technology, the quote is appropriate in this era of constant change. Site reliability engineering went fully mainstream in 2022, as adoption took hold across organizations worldwide. And the role continues to evolve and change right along with cloud-native, observability, platform engineering and DevOps. As we look back, it's important to reflect on what we learned as SREs during 2022 and explore what else the practice can teach us as we move into 2023.

Our panel of SRE experts, experienced in SRE roles, reflect on how SRE has changed, how to adapt SRE to the unique aspects of each organization and how software and tools continue to evolve to meet the changing needs of SREs. Mitch Ashley, Techstrong Group, and Austin Parker, Lightstep, host an engaging conversation with our panel of recognized experts while engaging with our live online audience.

Ana Margarita
Staff Developer Advocate - Lightstep
Ana Margarita is a Staff Developer Advocate at Lightstep and focuses on helping companies be more reliable by leveraging Observability and Incident Response practices. Before Lightstep, she was a Senior Chaos Engineer at Gremlin and helped companies avoid outages by running proactive chaos engineering experiments. She has also worked at various-sized companies including Google, Uber, SFEFCU, and Miami-based startups. Ana is an internationally recognized speaker and has presented at: AWS re:Invent, KubeCon, DockerCon, DevOpDays, AllDayDevOps, Write/Speak/Code, and many others. Catch her tweeting at @Ana_M_Medina about traveling, diversity in tech, and mental health.
Adriana Villela
Sr. Developer Advocate - Lightstep
Adriana is a Sr. Developer Advocate at Lightstep, based out of Toronto, Canada, with over 20 years of experience in tech. She focuses on helping companies achieve reliability greatness by through Observability and Incident Response practices. Before Lightstep, she was a Sr. Manager at Tucows/Wavelo. During this time, she defined technical direction in the organization, running both a Platform Engineering team, and an Observability Practices team. Adriana has also worked at various large-scale enterprises, including Bank of Montreal (BMO), Ceridian, and Accenture. At BMO, she was responsible for defining and driving the bank's enterprise-wide DevOps practice, which impacted business and technology teams across multiple geographic locations across the globe. Adriana has a widely-read technical blog on Medium, which is known for its casual and approachable tone to complex technical topics, and its high level of technical detail. She is also a HashiCorp Ambassador. Find her on Twitter at @adrianamvillela to talk all things tech.
Austin Parker
Head of Developer Relations - Lightstep
Austin Parker is the head of developer relations at Lightstep, and has been creating problems with computers for most of his life. He’s a maintainer of the OpenTelemetry project, the host of several podcasts, organizer of Deserted Island DevOps, infrequent Twitch streamer, conference speaker and more. When he’s not working, you can find him posting on Twitter, cooking and parenting. His most recent book is “Distributed Tracing in Practice,” published by O’Reilly Media. Austin is an international speaker, having presented to audiences in Europe and North America on topics relating to observability and DevOps. In addition, he has led or assisted with workshops on OSS projects such as OpenTelemetry and OpenTracing at events such as QCon SF 2019, QCon London 2020 and O’Reilly Infrastructure and Ops 2020. Finally, he has extensive experience speaking to diverse audiences in a variety of media formats through his podcast “On-Call Me Maybe” and his event livestreams such as OPS Live!
Chad Beaudin
Chief Engineer of DevSecOps - Boeing
Chad Beaudin is the Chief Engineer of DevSecOps at Boeing. He is working to help change the way software is developed across Boeing. He cut his teeth in agile development during the .com bust of the early 2000’s. Over the past 25 years Chad has worked at both commercial and defense companies. His passion is for CI/CD.
K.C. Tessarek
Observability/SRE SME
KC Tessarek is hailing from Toronto, and has been working in the tech industry since the mid-90s. He has spent the last 8 years of his career as a leader in software delivery, focusing on automation, SRE/Chaos Engineering, and Observability. Previously he worked almost 2 decades at IBM in all areas of DB2 (customer projects, performance and tuning, and DB2 engine development at the lab). In his spare time, KC enjoys dabbling in new technology, working on open source projects, watching movies, and looking for a better answer than "42".
Mitch Ashley
CTO, Techstrong Group & Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.