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Carol Carpenter

Contributing Writer

Carol Carpenter

Carol Carpenter serves as the CEO of ElasticBox. It's her lifelong passion to deliver innovative products that transform businesses. Her roots are in product management and product marketing. She's proud of how it all began at Apple as a product manager, responsible for the several billion dollar line of Power Macs. Since then, she's built over 20 years' leadership experience in large and small technology companies, recently as CMO at ClearSlide, a high-growth SaaS company and as Executive GM for the Small Business and Consumer division of Trend Micro, Inc. When not at work, she serves on the Board of Directors of Dice Holdings (DHX) and co-chairs the non-profit board of Monte Jade. She is a happily certified multitasker, trying to keep up with her two kids, husband, dogs and chickens.

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Latest from Carol

Blogs

What’s the cost of build versus buy DevOps?

Nearly every business today relies on faster, innovative technology to succeed in the marketplace. How about the coffee you drink, or the movie you’re watching, or the phone on which you’re watching it? Name every business or walk of life. You can argue that technology serves to make it better. If DevOps helps deliver the […]

May 4, 2015 · 3 min

All articles by Carol Carpenter

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Blogs

Tuning in to the real pain of customers

In my product management and marketing experience, I discovered that I carry a deep bias about our product capabilities and why it’s special — before a launch. On a whiteboard, in a spec, or in a usability lab, our product can and will change the world. Post-launch, when customers get their hands on our product, […]

3 min