Fredric Newberg is CTO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Wildlife, TakeTwo, GOAT, Yahoo! Fantasy Sports, and The New York Times use Embrace to identify any user-impacting issues with detailed technical context to resolve them instantly. Fredric has great experience in building backend systems to handle the high data volumes that mobile game analytics platforms require. He was a founding engineer at Kontagent (now Upsight), a large-scale mobile analytics platform for top game developers. He designed and built backend systems that handled 1500 applications, 250M monthly active users, and 150B events each month for customers around the globe. He then was a founding engineer at Rave, one of the top social graph toolkits for mobile game developers. Rave handled Pokemon Go’s launch in 2016.