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Kavitha Mariappan

https://www.split.io/
Kavitha Mariappan is Split’s Chief Marketing Officer. She brings over 20 years of experience in high technology marketing to Split, with domain expertise ranging from big data analytics, enterprise software, cloud storage, to application performance and delivery. Kavitha previously served as vice president of marketing at Databricks (the creators of the Apache Spark project), where she was responsible for developing the company’s brand and go-to-market strategy from the ground up, executing a demand generation program that grew customer count from zero to nearly 500 in two years.
Digital Transformation without Experimentation

Why Digital Transformation Can’t Happen without Experimentation

July 13, 2018 | A/B testing, development, devops, digital transformation
A sure sign of a company's successful digital transformation is when it can leverage data to optimize every area within the enterprise. As Forrester puts it, for a company to realize the ...

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