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Contributing Writer
Len Shneyder is a 15+ year email and digital messaging veteran and the vice-president of industry relations at Twilio SendGrid. Len serves as an evangelist and proponent of best practices and he drives thought leadership and data-driven insights on industry trends based on the massive volume of email SendGrid delivers on behalf of their customers. Len is a longtime member of M3AAWG (the Messaging, Malware, Mobile Anti-Abuse Working Group) and served on its board in addition to co-chairing the Program Committee. Heβs also part of the MAC (Member Advisory Committee) of the EEC (Email Experience Council) where he serves as the organization's MAC Chair. In addition, Len has worked closely with the ESPC (Email Sender & Provider Coalition) on issues surrounding data privacy and email deliverability.
Marketing professionals and developers together are critical in advancing customer experience More than a decade ago, in the early age of digital transformation, industry analysts and insiders began discussing the need for an increased focus on the collaboration between CTOs, CIOs and CMOs to achieve business goals. It was determined that CMOs would spend more [β¦]
Jun 19, 2019 Β· 3 min