Martin Etmajer has more than 15 years of experience as a software engineer, architect, and strategist in both startup and enterprise environments across a range of industries. A former Technology Lead and Strategist with the Dynatrace Innovation Lab and founder at GetCloudnative, he supports his clients in bringing new and better products and services to the market quicker through innovative thinking and acting, solving the right problems, and appropriate, modern technology. Martin is as passionate about finding better ways of doing things as he is about sharing his knowledge to empower the people around him. He is a life-long learner who frequently speaks at international conferences and meet-ups. Follow him @metmajer.