Sameer is a seasoned technology marketing professional with 16 years of full-stack marketing experience. He believes in the two Cs—‘Customer Value’ and' Communications'—and all his Marketing campaigns and projects are packaged with them. He drives phygital (physical + digital) campaigns that attract and pull customers towards the brand's value. His marketing strategies apply omnichannel, conversational marketing tactics (Storytelling, social, and chatbot), and AI-enabled inbound marketing, backed by solid analytics and insights with 'content' as a core part of the strategy. Sameer is a team sport with meticulous planning, attention to detail, and the ability to perform effortlessly under pressure.