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Informing Stakeholders Isn’t the Same as Aligning Them
The first sign of trouble was a screenshot. We’d just switched on the A/B test via our feature management platform. Within the hour, a senior stakeholder landed in the variant feature flag, opened the app on their own phone, and sent us an image of it. The message, more or less: “Why is there a […]
Sep 1, 2026 · 3 min