It’s a lot like that hottest new thing. You see “it” everywhere and everyone is talking about it like, “Gotta have it!” If you’re smart, you start asking the right questions. What do I really know about the shiny new toy? Why do I need to have it? What’s it going to do for me?
Enter the Software Bill of Materials. We’re sure you’ve heard this one, “It’s a list of ingredients in your software.” So what? Why is that important?
Dr. Chris Wood CISSP with Lockheed Martin and Alex Rybak, Senior Director of Product Management at Revenera are going to cut through the SBOM noise and provide a no-nonsense guide to SBOMs:
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: