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Webinar

Think About Your Audience Before Choosing a Webinar Title


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It’s a lot like that hottest new thing. You see “it” everywhere and everyone is talking about it like, “Gotta have it!” If you’re smart, you start asking the right questions. What do I really know about the shiny new toy? Why do I need to have it? What’s it going to do for me?

Enter the Software Bill of Materials. We’re sure you’ve heard this one, “It’s a list of ingredients in your software.” So what? Why is that important?

Dr. Chris Wood CISSP with Lockheed Martin and Alex Rybak, Senior Director of Product Management at Revenera are going to cut through the SBOM noise and provide a no-nonsense guide to SBOMs:

  • Why SBOMs are the shiny new toy
  • What data should be collected in an SBOM
  • What exactly is an actionable SBOM
  • Once you have an SBOM, what do you do with it
  • Who needs to produce SBOMs and why
  • What the future looks like
Alex Rybak
Sr. Director, Product Management - Revenera
As the Senior Director of Product Management at Revenera, Alex owns the thought leadership and overall direction for SCA products. Alex also heads up Revenera's Open Source Program Office (OSPO) and is a member of the internal cybersecurity and incident response team. He has been with Revenera (formerly Palamida) since 2006 and has worked in several roles that run the gamut, including professional services, technical support, pre-sales support, solutions engineering and product management. Prior to Revenera, Alex spent seven years at Selectica under various roles including professional services, pre-sales support and solutions engineering.
Dr. Chris Wood
CISSP - Lockheed Martin
Dr. Chris Wood CISSP is a solutions-driven executive who thrives on exploring technology innovation and implementation opportunities to improve products and processes, often requiring compliance with contractual, cybersecurity, and legal requirements. Currently serving as a Technical Fellow in the Cybersecurity and Software Governance areas. Currently conducting research for implementation of post quantum computing algorithms for use in both hardware and software systems. Has significant experience with open-source software development, vulnerability management, and software licensing. Almost 20 years developing and maturing the Aeronautics development of Software Bill of Materials (SBOM) for delivered software. Previously served as Chief Information and Security Officer leading the Customer, and Industry team from concept through development and implementation of a nationwide Engineering and Test Infrastructure. An industry-acknowledged open source software assurance & licensing expert he serves as co-chair on the Linux Foundation's OpenChain Project, and also contributes to development of specifications for IEEE in cybersecurity and software configuration management.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.