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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by: 

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Developer experience and productivity are top-of-mind this year as organizations sharpen a focus on engineering efficiency. In a bid to become the central hub for developer interactions, internal developer portals (IDPs) have landed on the short list of priorities for engineering teams in every industry. But with just a few years on the shelf, many IDP programs are beginning to fail or flail. Why?

In this playbook-style program, Mike Moore, Cortex Head of Solutions Engineering, and Lauren Craigie, Head of Product and Market Research will draw on the hundreds of conversations he’s had with engineering teams working to deploy an internal developer portal to offer a new take on what works, what doesn’t and what might be missing from your IDP strategy.


Attendees will walk away with a clear playbook for evaluating their first (or next) IDP—regardless of whether they choose to build or buy. We welcome those just beginning their search, those looking to extend open source foundations or those simply curious about this fast-growing space!

Lauren Craigie
Head of Product and Research - Cortex
Head of Product and Market Research - Cortex
Head of Product and Market Research - Cortex
Head of Product and Market Research - Cortex
Mike Moore
Head of Solutions Engineering - Cortex
Head of Solutions Engineering - Cortex
Head of Solutions Engineering - Cortex
Head of Solutions Engineering - Cortex

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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