As Datical's chief technical officer, Robert Reeves advocates for customers and provides technical architecture leadership. Prior to co-founding Datical, Robert was a director at the Austin Technology Incubator. At ATI, he provided real world entrepreneurial expertise to ATI member companies to aid in market validation, product development and fundraising efforts. Robert co-founded Phurnace Software in 2005. He invented and created the flagship product, Phurnace Deliver, which provides middleware infrastructure management to multiple Fortune 500 companies. As chief technology officer, he led technical evangelism efforts, product vision and large account technical sales efforts. After BMC Software acquired Phurnace in 2009, Robert served as chief architect and lead worldwide technical evangelist.