The need for innovation has never been greater. The success of Google, Facebook, Amazon, Microsoft and Apple — five of the eight largest and most successful companies in the world — is largely due to their ability to rapidly develop and deliver innovative software. Conversely, former market leaders like Borders, Blockbuster and Kodak buckled because of their failure to recognize disruptive technologies quickly enough. Competitors and new market leaders emerged by innovating rapidly, rendering these once dominant brands irrelevant.
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