DevOps.com

  • Latest
    • Articles
    • Features
    • Most Read
    • News
    • News Releases
  • Topics
    • AI
    • Continuous Delivery
    • Continuous Testing
    • Cloud
    • Culture
    • DataOps
    • DevSecOps
    • Enterprise DevOps
    • Leadership Suite
    • DevOps Practice
    • ROELBOB
    • DevOps Toolbox
    • IT as Code
  • Videos/Podcasts
    • Techstrong.tv Podcast
    • Techstrong.tv Video Podcast
    • Techstrong.tv - Twitch
    • DevOps Unbound
  • Webinars
    • Upcoming
    • On-Demand Webinars
  • Library
  • Events
    • Upcoming Events
    • On-Demand Events
  • Sponsored Content
  • Related Sites
    • Techstrong Group
    • Container Journal
    • Security Boulevard
    • Techstrong Research
    • DevOps Chat
    • DevOps Dozen
    • DevOps TV
    • Techstrong TV
    • Techstrong.tv Podcast
    • Techstrong.tv Video Podcast
    • Techstrong.tv - Twitch
  • Media Kit
  • About
  • Sponsor
  • AI
  • Cloud
  • Continuous Delivery
  • Continuous Testing
  • DataOps
  • DevSecOps
  • DevOps Onramp
  • Platform Engineering
  • Low-Code/No-Code
  • IT as Code
  • More
    • Application Performance Management/Monitoring
    • Culture
    • Enterprise DevOps
    • ROELBOB
Hot Topics
  • Azure Migration Strategy: Tools, Costs and Best Practices
  • Blameless Integrates Incident Management Platform With Opsgenie
  • OpenAI Hires 1,000 Low Wage Coders to Retrain Copilot | Netflix Blocks Password Sharing
  • Red Hat Brings Ansible Automation to Google Cloud
  • Three Trends That Will Transform DevOps in 2023

Home » Latest News Releases » Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report

Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report

By: Deborah Schalm on February 2, 2021 Leave a Comment

Predictive performance platform analyzed billions of data points to provide advertisers and marketers with impactful, AI-driven insights on the creative that will engage users now and in the future

Recent Posts By Deborah Schalm
  • Exabeam Reinvents Security Analytics with Fusion XDR and Fusion SIEM Cloud Products to Address Security Needs at Scale
  • New Study Reveals Importance of Optimized Strategy for the Selection, Support, and Maintenance of Open Source Software
  • Applitools Integrates With Rally for Fast and Automated Bug Management
More from Deborah Schalm
Related Posts
  • Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report
  • Chorus.ai Launches Most Advanced Outcome-Based Analytics in CI
  • Canonical Works with NVIDIA and BT to Unlock Infrastructure Scalability for Data Scientists, Technical and Creative Professionals
    Related Categories
  • Latest News Releases
    Related Topics
  • Pattern89
Show more
Show less

INDIANAPOLIS – February 2, 2021 – Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital marketing performance, today announced the January 2021 Creative Forecast report, with insights on the engagement of video and image-based ads, the 2021 Super Bowl, creative life cycles, COVID-19 vaccine visuals and more.

TechStrong Con 2023Sponsorships Available

“The future of the industry is found in data-driven agencies and marketers. Educated guesses aren’t reliable enough for the new world we live in, and humans simply can’t account for all of the trends, variables and insights at their disposal,” said R. J. Talyor, CEO and Founder of Pattern89. “Our humanity and creativity can thrive alongside AI. Better yet, the confidence we’re able to put into these forecasts can save budgets from wasteful A/B spending.”

Pattern89’s Creative Forecasts exist to understand the future of ad creative. With so many rapid, global changes from 2020, the January 2021 Creative Forecast helps marketers start their year off on the right foot, with hundreds of data-backed marketing predictions. Different than other marketing automation tools on the market, Pattern89 analyzes billions of historic and current trends to provide marketers predictive performance insights. In this new report, including pages of insights and in-depth creative briefs, marketers will learn:

  • What Creative Will Win the Super Bowl: Due to the pandemic, ads showing parties and groups are trending down, while visuals like puppies, pizza and costumes are trending up. Marketers are creatively conveying fun amidst nationwide social distancing.

  • The Vaccine’s Impact on Creative: Ads with the word “fear” surged in CTRs in February and October-November. Ads with the word “home” stayed steady throughout the year, in terms of CTR, but skyrocketed in December. To express optimism, visuals depicting summer, sports and people like bartenders are trending upward.

  • The Mediums that Most Engage Users: Going into 2021, Pattern89 projects that video ads will begin to outperform image ads on click-through rates more consistently.

“We know that people buy anything from people they know, like, and trust,” said Aaron Parkinson, CEO of 7 Mile Media SEZC. “In 2021, we are focusing on helping our clients manufacture fame and acquire a raving fan base. As we strategically leverage the social platforms, we’re using Pattern89 data to provide guidance and direction on how to make these campaigns as impactful as possible.”

To unlock these creative predictions, Pattern89 studied a proprietary data set of 200 billion+ data points, more than stars in the galaxy, 49,000+ dimensions analyzed for each creative and 11 years in historic data with algorithms re-run daily. For more information, or to view the January Creative Forecast and previous editions, visit Pattern89.com.

About Pattern89

Pattern89 provides powerful, artificial intelligence-driven marketing technology to help brands and agencies discover what creative decisions drive their most impactful digital performance. With creative analysis and prediction algorithms delivering over 95% accuracy, Pattern89 reduces waste by identifying successful patterns and outliers in companies’ ad creative performance data on digital channels. For more information, visit www.pattern89.com.

Filed Under: Latest News Releases Tagged With: Pattern89

« Varada Open-Sources Its Workload Analyzer to Help Data Teams Optimize Data Lake Queries
Tidelift Secures Open Source Software Supply Chains »

Techstrong TV – Live

Click full-screen to enable volume control
Watch latest episodes and shows

Upcoming Webinars

Automating Day 2 Operations: Best Practices and Outcomes
Tuesday, February 7, 2023 - 3:00 pm EST
Shipping Applications Faster With Kubernetes: Myth or Reality?
Wednesday, February 8, 2023 - 1:00 pm EST
Why Current Approaches To "Shift-Left" Are A DevOps Antipattern
Thursday, February 9, 2023 - 1:00 pm EST

Sponsored Content

The Google Cloud DevOps Awards: Apply Now!

January 10, 2023 | Brenna Washington

Codenotary Extends Dynamic SBOM Reach to Serverless Computing Platforms

December 9, 2022 | Mike Vizard

Why a Low-Code Platform Should Have Pro-Code Capabilities

March 24, 2021 | Andrew Manby

AWS Well-Architected Framework Elevates Agility

December 17, 2020 | JT Giri

Practical Approaches to Long-Term Cloud-Native Security

December 5, 2019 | Chris Tozzi

Latest from DevOps.com

Azure Migration Strategy: Tools, Costs and Best Practices
February 3, 2023 | Gilad David Maayan
Blameless Integrates Incident Management Platform With Opsgenie
February 3, 2023 | Mike Vizard
OpenAI Hires 1,000 Low Wage Coders to Retrain Copilot | Netflix Blocks Password Sharing
February 2, 2023 | Richi Jennings
Red Hat Brings Ansible Automation to Google Cloud
February 2, 2023 | Mike Vizard
Three Trends That Will Transform DevOps in 2023
February 2, 2023 | Dan Belcher

TSTV Podcast

On-Demand Webinars

DevOps.com Webinar ReplaysDevOps.com Webinar Replays

GET THE TOP STORIES OF THE WEEK

Most Read on DevOps.com

New Relic Bolsters Observability Platform
January 30, 2023 | Mike Vizard
Jellyfish Adds Tool to Visualize Software Development Workflows
January 31, 2023 | Mike Vizard
Let the Machines Do It: AI-Directed Mobile App Testing
January 30, 2023 | Syed Hamid
Cisco AppDynamics Survey Surfaces DevSecOps Challenges
January 31, 2023 | Mike Vizard
OpenAI Hires 1,000 Low Wage Coders to Retrain Copilot | Netflix Blocks Password Sharing
February 2, 2023 | Richi Jennings
  • Home
  • About DevOps.com
  • Meet our Authors
  • Write for DevOps.com
  • Media Kit
  • Sponsor Info
  • Copyright
  • TOS
  • Privacy Policy

Powered by Techstrong Group, Inc.

© 2023 ·Techstrong Group, Inc.All rights reserved.