DevOps.com

  • Latest
    • Articles
    • Features
    • Most Read
    • News
    • News Releases
  • Topics
    • AI
    • Continuous Delivery
    • Continuous Testing
    • Cloud
    • Culture
    • DevSecOps
    • Enterprise DevOps
    • Leadership Suite
    • DevOps Practice
    • ROELBOB
    • DevOps Toolbox
    • IT as Code
  • Videos/Podcasts
    • DevOps Chats
    • DevOps Unbound
  • Webinars
    • Upcoming
    • On-Demand Webinars
  • Library
  • Events
    • Upcoming Events
    • On-Demand Events
  • Sponsored Communities
    • AWS Community Hub
    • CloudBees
    • IT as Code
    • Rocket on DevOps.com
    • Traceable on DevOps.com
    • Quali on DevOps.com
  • Related Sites
    • Techstrong Group
    • Container Journal
    • Security Boulevard
    • Techstrong Research
    • DevOps Chat
    • DevOps Dozen
    • DevOps TV
    • Digital Anarchist
  • Media Kit
  • About
  • AI
  • Cloud
  • Continuous Delivery
  • Continuous Testing
  • DevSecOps
  • Leadership Suite
  • Practices
  • ROELBOB
  • Low-Code/No-Code
  • IT as Code
  • More Topics
    • Application Performance Management/Monitoring
    • Culture
    • Enterprise DevOps

Home » Latest News Releases » SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

By: Deborah Schalm on August 28, 2019 Leave a Comment

SparkPost protects email sending reputation by automatically culling bad addresses

Recent Posts By Deborah Schalm
  • Exabeam Reinvents Security Analytics with Fusion XDR and Fusion SIEM Cloud Products to Address Security Needs at Scale
  • New Study Reveals Importance of Optimized Strategy for the Selection, Support, and Maintenance of Open Source Software
  • Applitools Integrates With Rally for Fast and Automated Bug Management
More from Deborah Schalm
Related Posts
  • SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability
  • Litmus Launches New Features and Integrations to Optimize Workflow While Creating On-Brand Emails at Scale
  • Twilio SendGrid Adds Automation and Email Testing Features to Marketing Campaigns, Instilling Confidence in Every Email Sent
    Related Categories
  • Latest News Releases
    Related Topics
  • SparkPost
Show more
Show less

SAN FRANCISCO, August 27, 2019 – SparkPost (www.sparkpost.com), the #1 email delivery and analytics service, today announced the next generation of its SparkPost Recipient Validation service, its email validation solution that uses sending data from its footprint of trillions of emails. SparkPost Recipient Validation achieves the industry’s best sender reputation protection by leveraging the world’s largest email data footprint, derived from SparkPost’s delivery of 37 percent of all B2C and B2B email. By leveraging its massive dataset, SparkPost can eliminate over 31% of the harmful bounces that go undetected by other recipient validation providers, before they impact email deliverability.

DevOps/Cloud-Native Live! Boston

SparkPost Recipient Validation solves a major problem facing marketing and email managers of sending to too many “bad” email addresses that cause ISPs to reduce their visibility in inboxes and potentially mark email as spam. To learn more about SparkPost Recipient Validation please visit: https://www.sparkpost.com/docs/tech-resources/recipient-validation-sparkpost/

“Our customers benefit from a data-driven approach. Recipient Validation brings the

intelligence of global email behavior and delivery patterns to improve the reputation and

deliverability of their email programs,” said Charlie Reverte, Chief Product Officer of SparkPost. “Optimizing email engagement based on predictive data analytics and machine learning is a top priority for our company, and SparkPost Recipient Validation is our latest offering that supports our strategy to transform email delivery through Email Intelligence.”

New with this release, SparkPost has enhanced its Recipient Validation with additional data, doubling the number of bad addresses it can detect. Using historical bounce data from SparkPost’s footprint of trillions of emails, it automatically identifies bad addresses based on the sending behavior of other customers, so Recipient Validation customers can filter bad emails before they are sent to protect their reputation with ISPs and improve overall deliverability.

SparkPost’s world’s largest email data footprint is the key to making its Recipient Validation more effective than competitive offerings, which have less data and often rely on a technique known as SMTP ping to check addresses. This is akin to ringing the doorbell and running away — and ISPs hate it. Also, the SMTP ping approach is too slow for use cases like signup flows where customers are kept waiting for the validation response. Using SparkPost data, customers achieve better deliverability results without SMTP ping and can return results in under 30 milliseconds. SparkPost’s latest offering also includes new typo detection capabilities that identify common mistakes users make while typing their email address into signup forms, along with suggestions for the right address, plugging a top source of lead loss for customers.

 

SparkPost now offers the most integrated approach to predictive email intelligence through its

SparkPost Signals platform for email engagement and delivery health, and SparkPost Recipient

Validation for email reputation. The company understands how high-performing email programs are increasingly fragmented and complex, and that data-centric, predictive models

are needed to help organizations stay ahead of technical challenges and meet customer

expectations. SparkPost continues to lead the email delivery and deliverability market, with

customers like Zillow, The New York Times, Booking.com, Rakuten (formerly Ebates) and Zynga.

For more information about SparkPost Recipient Validation, please visit: https://www.sparkpost.com/docs/tech-resources/recipient-validation-sparkpost/

For more information about SparkPost Signals, please visit: http://sparkpost.com/signals

Share this: SparkPost Recipient Validation uses the industry’s largest dataset to ensure email

addresses enhance deliverability and performance. #email #emailvalidation #SparkPost

About SparkPost

SparkPost is the world’s #1 email sender, trusted by customers like Zillow, The New York

Times, Booking.com, Ebates and Zynga to dramatically increase email performance. SparkPost

sends more than 37% of the world’s business to consumer email, more than 5 trillion messages a year. SparkPost’s unmatched data footprint and email analytics help leading enterprises break through the email noise to drive top-line results.

 

Follow us on Twitter @SparkPost or visit http://www.sparkpost.com.

 

Filed Under: Latest News Releases Tagged With: SparkPost

Sponsored Content
Featured eBook
The State of the CI/CD/ARA Market: Convergence

The State of the CI/CD/ARA Market: Convergence

The entire CI/CD/ARA market has been in flux almost since its inception. No sooner did we find a solution to a given problem than a better idea came along. The level of change has been intensified by increasing use, which has driven changes to underlying tools. Changes in infrastructure, such ... Read More
« Whitepaper – Continuous Everything: Why Software Delivery Management Matters
Shift-Left Testing, Continuous Integration and the Mainframe »

TechStrong TV – Live

Click full-screen to enable volume control
Watch latest episodes and shows

Upcoming Webinars

Supercharge Your AWS Cloud Platform With Self-Service Cloud Ops
Thursday, May 26, 2022 - 1:00 pm EDT
Abracadabra: Achieving Zero Downtime With ANY Observability Tool
Tuesday, May 31, 2022 - 11:00 am EDT
Observability Best Practices and OpenTelemetry
Tuesday, May 31, 2022 - 11:30 pm EDT

Latest from DevOps.com

The Scanner We Really Need
May 25, 2022 | Don Macvittie
Could Buying VMware Bring Broadcom Hybrid Cloud Bona Fides?
May 24, 2022 | Dan Kirsch
Competing Priorities Prevent Devs From Creating Secure Code
May 24, 2022 | Pieter Danhieux
DevOps/Cloud-Native Live Boston: Get Certified, Network and Grow Your Career
May 23, 2022 | Veronica Haggar
GitLab Gets an Overhaul
May 23, 2022 | George V. Hulme

Get The Top Stories of the Week

  • View DevOps.com Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Download Free eBook

The 101 of Continuous Software Delivery
New call-to-action

Most Read on DevOps.com

DevOps Institute Releases Upskilling IT 2022 Report 
May 18, 2022 | Natan Solomon
DevSecOps Deluge: Choosing the Right Tools
May 20, 2022 | Gary Robinson
Managing Hardcoded Secrets to Shrink Your Attack Surface 
May 20, 2022 | John Morton
DevOps and Hybrid Cloud: Life in the Fast Lane?
May 23, 2022 | Benjamin Brial
GitLab Gets an Overhaul
May 23, 2022 | George V. Hulme

On-Demand Webinars

DevOps.com Webinar ReplaysDevOps.com Webinar Replays
  • Home
  • About DevOps.com
  • Meet our Authors
  • Write for DevOps.com
  • Media Kit
  • Sponsor Info
  • Copyright
  • TOS
  • Privacy Policy

Powered by Techstrong Group, Inc.

© 2022 ·Techstrong Group, Inc.All rights reserved.