Tag: small and medium enterprises
What Customers Need From Sales and Marketing
There are plenty of historical examples of good solutions being buried by inadequate or outright wrong sales and marketing tactics. As an analyst, I often talk to the marketing, marcom or AR/PR ...
SMBs Struggle with Digital Transformation
It’s a cliché, but it’s as true now as ever: The only constant in business is change. Digital transformation efforts are as essential for small and mid-sized businesses as they are for ...
SMEs Can Benefit from DevOps, Too
The DevOps approach has several clear-cut benefits with the value centered in several key business areas: improved market agility, increased quality and revised culture of cooperation and effectiveness in staff operations. By ...