At the Atlassian Presents: Unleash event today, Atlassian announced it is adding a Jira Product Discovery application to its portfolio. Jira Product Discovery makes it easier for organizations to keep track of the ideas that drive software development initiatives.
At the same time, Atlassian is making available Jira workflow and toolchain templates to make it simpler for software development teams to extend the scope and reach of the project management software they use to track those projects. Rather than each organization developing these templates, Atlassian is now providing them in a way that allows organizations to customize and extend them as they see fit.
Finally, Atlassian also announced that an existing Jira Work Management tool will be made available for free through March 2024.
Megan Cook, head of product for software teams at Atlassian, said these additions will make it easier for organizations to collaborate around software development projects that businesses increasingly depend on to drive revenue. The overall goal is to make it easier for multiple stakeholders of the projects to more easily collaborate with software developers that rely on Jira to manage those projects, she added.
These latest offerings are part of an ongoing Atlassian effort to enable organizations to simplify collaboration and enable organizations to embrace value stream management (VSM) without having to acquire a dedicated platform. In some cases, organizations may decide to adopt a dedicated VSM platform, but a project management application should make it simpler for everyone in an organization to keep track of how software development projects are impacting the business, noted Cook.
It’s not clear just how many businesses are aligning their internal processes around DevOps workflows, but as more of them realize how dependent they are on software, there is a clear need to collaborate more efficiently with software development teams. In fact, many organizations are now trying to adjust to the rapid rate at which software is being delivered thanks to the adoption of DevOps best practices. In some instances, updates to software are now being delivered faster than many businesses can absorb given the impact those changes have on digital processes.
The irony is many business executives used to routinely complain about how long it took IT organizations to adjust as business conditions changed. Now, many businesses are rolling out additional digital capabilities via software updates that can be made multiple times a month.
The rate at which organizations will collaborate across departments will naturally vary, but the days when each department was a fiefdom unto itself are coming to an end. There may even come a day when organizations will need to restructure as the walls that once separated various fiefdoms become more porous.
One way or another, the way organizations are managed is evolving in the digital age. Organizations are employing software to pivot more frequently as business conditions evolve. Each new idea can not only be tracked but also quickly evaluated for feasibility given the level of software development resources required, noted Cook. The challenge and the opportunity is as much about changing the culture of an organization as it is about modernizing the processes used to build and deploy software.