Linda Chen, General Manager and CMO of Cyara
Linda brings 25 years of general management and leadership experience across a variety of top-tier multinational branded companies and B2B enterprise SaaS companies. She has blended experience working as a cross-functional leader in both large and small organizations. Prior to joining Cyara, Linda was the EVP of Marketing and Strategy at Equilar, the leading executive compensation and governance solutions provider, where she led products, marketing, operations, pre-sales/sales, and client success. She was also VP/GM at Deem, Inc.
Linda also spent more than 10 years at Intuit, where she led go-to-market for the company’s Small Business mobile and SaaS solutions, QuickBooks, and Quicken. Earlier in her career, she drove global marketing for Crest toothbrushes at Procter & Gamble and graduated from the Technical Leadership Program at GE. She has a MBA from University of Michigan and a Bachelors degree in Chemical Engineering from University of California Berkeley.
Linda lives in Silicon Valley with her husband Bryan and their two daughters. In between driving to girls’ soccer tournaments, they enjoy helping out at local nonprofits (Friends for Youth & Sustainable San Mateo County) and exploring the California coastline.
Ask anyone to name their favorite brand, and they’ll often respond with minimal hesitation. Prod a little further and the importance of customer experience (CX) is sure to play a major role ...