As editor-in-chief here at DevOps.com and writing for several other publications I see more than my share of contests, promotions and other marketing campaigns (not to mention pitches from PR agencies), but I came across one this week that I really wanted to share with you. My friends at CloudBees, the Jenkins company are once again running their Breaking Builds promotion. In case you don’t know about it, it combines two very different characters. The Butler from Jenkins and Walter White from Breaking Bad. As Sacha Labourey, CEO of CloudBees says in his blog post on the contest morphing these two together is “probably one of the best examples of cognitive dissonance you can get.”
The marketing and engineering teams at CloudBees have come up with a series of banners with graphics of the Butler as Breaking Bad characters, especially Water White. They then have come up with captions for the images that are spoofs of lines from Breaking Bad and also have a Continuous Delivery angle to them. You can see what they have come up with here. Your mission if you accept it is to take the graphics and come up with a better caption than the CloudBees team. You then tweet the image with your caption and you’re entered.
There are prizes for several categories of captions. The categories are
- Most Original Caption for any of the 10 #BreakingBuilds images + your caption
- Most Humorous Caption for any of the 10 #BreakingBuilds images + your caption
- Most ReTweeted Twitter post* for any of the 10 #BreakingBuilds images + your caption *Dare we call this CI (Continuous Interaction)? 😉
- Most Favorited Twitter post for any of the 10 #BreakingBuilds images + your caption
- We may also create additional categories during the contest if we see an emerging theme!
The categories, prizes and full rules are also available here.
Personally my favorites of the images and captions done by CloudBees are these two:
So if you are a Jenkins and/or a Breaking Bad fan why not join in the fun. Give it a try. We will also feature some of the winning banners here on DevOps.com