DevOps discussions often focus on the value of getting innovative applications to market quickly. And it’s true. Getting a cool new application into production quickly can help you differentiate yourself in today’s app-sensitive marketplace.

But, in reality, most development is devoted to “Me Too” applications—and these apps are no less important to the business than the much rarer innovative ones.

In fact, as ironic as it may seem, consistently rapid time-to-parity may be more important to the business than occasionally rapid time-to-innovation.

The Power of “Me Too”
Every marketer and salesperson knows the power of “Me Too.” Yes, in competitive markets, it’s good to have something the other guy doesn’t. But that differentiation can be for naught if the other guy also has something you don’t.

Conversely, you can quickly neutralize any advantages your competitors gain by simply replicating them ASAP.

That’s why ….

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About the Author/Aruna Ravichandran

Aruna Ravichandran is vice president of DevOps Solution Marketing and Management at CA Technologies, responsible for cross-portfolio solution marketing for DevOps across all product lines. Before joining CA Technologies, Aruna held several management positions in product marketing and engineering at Juniper Networks and HP. Aruna earned an MBA and master’s degree in Computer Engineering from Santa Clara University and holds a bachelor of science degree in computer science from Bangalore Institute of Technology. Ravichandran is  on twitter @aruna13 and on Linked in