Investment recognizes SaaS platform’s break-out performance as Revenues Nearly Triple
INDIANAPOLIS, September 18, 2018 – Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, today announced significant new growth milestones. The company’s annual revenue has nearly tripled in the last year, powered by new customer wins, strong retention and a three-fold expansion in staff. Sigstr has also secured $4 million in new growth investment led by Edison Partners, a leading growth equity investor. Funds will be used to further advance new product development and enterprise market adoption.
The company’s growth comes on the heels of the launch of its relationship intelligence application, Sigstr Pulse, which uses artificial intelligence to map and quantify the collective networks of all employees in a company, providing sales and marketing alignment and better account-based marketing. Adoption of Sigstr Pulse and the Sigstr Signature Campaigns solutions have also helped Sigstr to nearly triple its customer base with the addition of notable brands such as Amazon, Experian, Snowflake, AT&T, and GoHealth.
“Sigstr’s vision to help marketing and sales unlock the value of employee email. The high-growth plan we’ve put to action isn’t slowing down, as we plan to hit one million Sigstr users by 2020. We have an incredible team in place to support the vision and growth plan,” said Bryan Wade, CEO of Sigstr. “People are waking up to the realization that they need to foster relationships with key customers and prospects to make a real business impact. Sigstr makes the process of building relationships easier and more efficient than ever. People drive relationships and relationships drive revenue. At Sigstr, we are bridging the gap between relationships and revenue”“For Sigstr, an exceptional management team, clear market fit for ESM and Pulse, and significant account-based marketing growth trends are all colliding to speed customer adoption,” said Ryan Ziegler, General Partner for Edison Partners, who led the investment. “Bryan and team bring a dynamic culture, competitive focus and intensity to the business, which is immeasurable. We’re excited to partner with Sigstr and apply our integrated investing and operating platform to continue to drive value and growth.”
Snowflake Computing is a rapidly-growing, cloud-based data-warehousing solution that uses Sigstr to harness the power of relationships in their sales and marketing efforts. “Sigstr has completely aligned with our belief that relationships should be at the center of sales and marketing decisions,” said Daniel Day, Director of Account-Based Marketing at Snowflake Computing. “With Sigstr Pulse, we receive a relationship score for every contact and account. This score shows us which employee has a relationship to get us in the door. Sigstr Pulse is taking our marketing program to the next level.”
In addition to current growth, Sigstr was also recently recognized as a marketing technology leader as a winner of the 2018 Martech Breakthrough Awards for Best Email Marketing Innovation, ZoomInfo’s “Champion Award” and “Best Pipeline Acceleration Campaign” at the ABMies.
For more information on Sigstr and its recent platform developments and growth, visit Sigstr.com.
About Edison Partners
For more than 30 years, Edison Partners has been helping CEOs and their executive teams grow and scale successful companies. The firm’s investment team brings extensive investing and operating experience to each investment. Through a unique combination of growth capital and the Edison Edge platform, consisting of operating leverage, the Edison Director Network, and executive education programs, Edison employs a truly integrated approach to accelerating growth and creating value for businesses. A team of experts in financial technology, healthcare IT and enterprise solution sectors, Edison targets high-growth companies with $5 to $20 million in revenue; investments also include buyouts, recapitalizations, spinouts and secondary stock purchases.
Edison’s active portfolio has created aggregated market value exceeding $10 billion. Edison Partners is based in Princeton, NJ and manages more than $1.4 billion in assets throughout the eastern United States.
Sigstr is a relationship marketing platform that turns the billions of 1:1 emails sent every year into powerful brand engagements and practical relationship intelligence. With integrations into the leading CRMs, MAPs and Marketing Technologies, Sigstr helps companies get more out of their employee email by turning it into a channel that understands and engages their most important audiences. Leading brands like AT&T, Amazon, SendGrid, Terminus, and Yext are using Sigstr to amplify the value of every email their employees send.