One of the main principles of DevOps is to break down silos. What’s more like a silo than the image of a lone developer, shutting himself off from the world in order to code more and interact with people less? “I’m just here to write code and that’s all I do.” There’s nothing collaborative or DevOps about that scenario and unfortunately, it’s one that is all too frequent within organizations.

Enter social coding. This is a concept that didn’t exist twenty, or even ten, years ago and one that continues to grow in popularity. At its essence, social coding is an approach to software development that puts the focus on formal and informal collaboration. There are many benefits to social coding but the most important is probably the opportunity it presents for mutual growth and learning. Developers are allowed to collaborate in an environment that fosters discussion, creation and sharing.

When talking social coding, you can’t avoid a mention of GitHub. Take everything you love about your favorite social network and then apply those same ideas to a code repository. That’s basically what GitHub did, and continues to do, with much success. You can create a profile, follow or message someone, see what others are doing with their code (or yours) and even go so far as to subscribe to RSS feeds of activity streams. GitHub started to take off a mere five years ago and is now held up as one of the more successful examples of how social coding can be commercialized.

Companies like GitHub and SourceForge are leading the way in revolutionizing how developers commit and share their code but the foundation of social coding still rests with code review in a public forum. As Mark Chu-Carroll puts it…

“If you’re programming and you know that your coworkers are going to look at your code, you program differently. You’ll write code that’s neater, better documented and better organized — because you’ll know that people whose opinions you care about will be looking at your code. Without review, you know that people will look at code eventually. But because it’s not immediate, it doesn’t have that same sense of urgency, and it doesn’t have the same feeling of personal judgement.”

What’s next for social coding? After it’s start in the open source community, this is one idea (like many others) that is heading towards the enterprise market. Companies are beginning to recognize that even internal projects can be managed and treated as open source efforts. From wikis to crowdsourcing, there are many ways that the enterprise market can take advantage of social coding. The end user is the one who stands to benefit the most from such a change.

Dave West, a Principal Analyst at Forrester Research, has this to say about social coding:

“We’re social animals, and the development of stuff tends to be social in nature. We think a better way of thinking about it is as social development. It’s not just about coding; it’s about enabling business change and delivering business value in a social way. It will be interesting to see how companies broaden the idea from social coding to social development. Social coding is a fundamental change.”